Miguel Krigsner opens the O Boticário pharmacy, in Curitiba, Brazil. The first beauty products, a seaweed-based moisturizing lotion and shampoo, were both created using a kitchen mixer.
O Boticário opens a store at the Afonso Pena International Airport, in São José dos Pinhais. The brand becomes nationally known.
The Boticário Group Foundation is born. This non-profit organization, maintained by the Boticário Group, helps preserve the beauty of Brazil through over 1,500 initiatives dedicated to nature conservation.
O Boticário launches Malbec, the world’s first fragrance that uses the same maturation process used when creating the finest wines.
O Boticário creates Lily, the brand's first female Eau de Parfum, using the enfleurage technique – a handcrafted way of obtaining essential oils from flowers.
O Boticário launches Boticollection, a selection of the brand’s most iconic scents with a reinterpretation of the classic amphora shape from O Boticário’s first fragrance - Acqua Fresca, created in the 70s.