Our Story
Since 1977
Our Story
1977
Miguel Krigsner opens the O Boticário pharmacy, in Curitiba, Brazil. The first beauty products, a seaweed-based moisturizing lotion and shampoo, were both created using a kitchen mixer.
1979
O Boticário opens a store at the Afonso Pena International Airport, in São José dos Pinhais. The brand becomes nationally known.
1990
The Boticário Group Foundation is born. This non-profit organization, maintained by the Boticário Group, helps preserve the beauty of Brazil through over 1,500 initiatives dedicated to nature conservation.
2004
O Boticário launches Malbec, the world’s first fragrance that uses the same maturation process used when creating the finest wines.
2006
O Boticário creates Lily, the brand's first female Eau de Parfum, using the enfleurage technique – a handcrafted way of obtaining essential oils from flowers.
2018
O Boticário launches Boticollection, a selection of the brand’s most iconic scents with a reinterpretation of the classic amphora shape from O Boticário’s first fragrance - Acqua Fresca, created in the 70s.
In 1977, on a side street in Curitiba, a small city in the south of Brazil in Paraná, pharmacist Miguel Krigsner was hard at work designing an apothecary that would offer a warm and welcoming experience to those seeking a more personalized approach to wellness. O Boticário would be a love note to the people of Brazil and to the beauty of the Earth and all that it provides.
Today, O Boticário is one of the world’s largest perfumery and cosmetics line with over 3,600 locations in Brazil with their collections featured in over 600 locations across the world.
Love for nature. Love for the planet. Love for the people. This is what O Boticário has and always will hold close in their hearts. ❤
@oboticario_usa
#WhereThereIsLoveThereIsBeauty
