Our Story

Since 1977

Our Story

In 1977, on a side street in Curitiba, a small city in the south of Brazil in Paraná, pharmacist Miguel Krigsner was hard at work designing an apothecary that would offer a warm and welcoming experience to those seeking a more personalized approach to wellness. O Boticário would be a love note to the people of Brazil and to the beauty of the Earth and all that it provides.

Today, O Boticário is one of the world’s largest perfumery and cosmetics line with over 3,600 locations in Brazil with their collections featured in over 600 locations across the world.

Love for nature. Love for the planet. Love for the people. This is what O Boticário has and always will hold close in their hearts. ❤