O Boticário

SINCE 1977


Miguel Krigsner opens the O Boticário apothecary in Curitiba, Brazil. The very first few beauty products, a seaweed-based moisturizing lotion and shampoo, were both created using a kitchen mixer.


The Boticário Group Foundation is born. This non-profit organization, maintained by the Boticário Group, helps preserve Brazil's natural beauty with over 1,500 initiatives dedicated to nature conservation.


O Boticário launches Malbec, the very first fragrance to use the same maturation process as the world's finest wines.


The brand launches Lily, O Boticário's first women's Eau de Parfum, using the handcrafted technique of enfleurage – an exclusive way of obtaining essential oils from flowers.


O Boticário arrives in the US with an e-commerce operation to serve the Brazilian community in the country. Soon enough, we were joined by passionate partners and expanded our mission to swoon the American market.


Boticollection is born, a selection of the brand’s most iconic scents with a reinterpretation of the classic amphora shape from O Boticário’s first fragrance Acqua Fresca, created in the 1970s.


In 1977, pharmacist Miguel Krigsner created a personalized wellness experience through his warm and welcoming apothecary, O Boticário. 

What started as a custom-made, personal experience and a true love note to Brazil's people and natural riches, soon evolved into the beauty ecosystem we call Boticário Group, comprising of 6 brands, a Foundation, and an Institute. Still today, the love for human relations and nature is our compass, and it's what drove us to become the most beloved cosmetics brand in Brazil, with over 3,600 locations in the country and over 600 locations across the world. We also hold the title of the 6th most sustainable beauty company globally for four consecutive years*.

Love for nature. Love for the planet. Love for people. This is what O Boticário has and always will hold close to its heart.

We believe where there is love, there is beauty. ❤