Miguel Krigsner opens the O Boticário apothecary in Curitiba, Brazil. The very first few beauty products, a seaweed-based moisturizing lotion and shampoo, were both created using a kitchen mixer.
The Boticário Group Foundation is born. This non-profit organization, maintained by the Boticário Group, helps preserve Brazil's natural beauty with over 1,500 initiatives dedicated to nature conservation.
O Boticário launches Malbec, the very first fragrance to use the same maturation process as the world's finest wines.
The brand launches Lily, O Boticário's first women's Eau de Parfum, using the handcrafted technique of enfleurage – an exclusive way of obtaining essential oils from flowers.
O Boticário arrives in the US with an e-commerce operation to serve the Brazilian community in the country. Soon enough, we were joined by passionate partners and expanded our mission to swoon the American market.
Boticollection is born, a selection of the brand’s most iconic scents with a reinterpretation of the classic amphora shape from O Boticário’s first fragrance Acqua Fresca, created in the 1970s.