In 1977, pharmacist Miguel Krigsner created a personalized wellness experience through his warm and welcoming apothecary, OBoticário. 

What started as a custom-made, personal experience and a true love note to Brazil's people and natural riches, soon evolved into the beauty ecosystem we call Boticário Group, comprising of 6 brands, a Foundation, and an Institute. Still today, the love for human relations and nature is our compass, and it drives us to be the most beloved cosmetic brand in Brazil, with over 3,600 locations in Brazil with their collections featured in over 600 locations across the world, and the 6th most sustainable beauty company globally for four consecutive years*.

Love for nature. Love for the planet. Love for the people. This is what O Boticário has and always will hold close in their hearts.

We believe where there is love, there is beauty. ❤