For the conservation of natural beauty

Long before the preservation of nature became a concern for the society and the business world, our organization was already attentive to the issue. And because of this, Fundação Grupo Boticário de Proteção à Natureza (Boticário Group Foundation for Nature Protection) was created in 1990, as the main expression of social investment of our Group.

Since its foundation, this nonprofit organization promotes and carries out actions for nature conservation throughout Brazil. Additionally, it focuses initiatives for protection of areas as its own Nature Reserves, protecting more than 11,000 acres of two of the most threatened biomes of Brazil: the Atlantic Forest and Cerrado.

Winner of numerous awards for its actions, the Foundation also invests in supporting initiatives of other organizations and in raising the awareness of society for the conservationist cause, contributing to the ecological balance of the planet and for the maintenance of life. After all, these are two key features to ensure the more beautiful world that we all want and that is the purpose of Boticário Group.

Visit the website and learn more about the action of Boticário Group Foundation for Nature Protection.